The Mid East region is being viewed by a number of western companies as an attractive, lucrative, fast growing market. .This will require either the development of new or the adaptation of existing platforms. Are long-term partnerships with local IT development firms being explored? If not: Why? If yes: what are the key leanings?
ME nations are recording higher internet penetration and on-line activities including e-commerce, social networking platforms, content mediation and distribution etc. This is an attractive scenario not only for local / regional grown on line businesses but also to western operators who plan to roll out their existing on-line platforms to fulfill demand. However language, patterns and cultural differences will require adaptation or rationalization of the same.