Emily Hubbell replied 13th Jan '15:
Often, the ability to be heard comes down to access to resources (power, money, etc). Every day, people with amazing stories and perspectives get lost in the sea of information and content. It takes either a strong understanding of new media (social media, video content, content marketing) or connections (celebrity, power-holders, a large, influential network or media publication) to increase visibility for your perspective. With new media, the most important resource is no longer monetary, but the ability to develop content across numerous verticals (blogging, social media, video, podcasts and beyond). This is what helps you reach large audiences.